To create wealth, selecting the best funds and frequently changing the portfolio are unimportant, says Muthu. Today, he is a Chennai-based Certified Financial Planner (CFP) and the founder of Wise Wealth Advisors, a financial advisory firm that helps clients to build and manage their wealth. While most advisors are yet to reach their first 1000 followers, these two IFAs have taken social media presence to a whole new level. The former chancellor is the first British PM who is a person of colour. D.Muthukrishnan (@dmuthuk) September 14, 2020. If someone has posted a tweet, reply immediately. . Meeting clients is important for her, so armed with her laptop, she leaves home at 10 am daily. Getting a clients asset allocation right is the key to investing success, believes Rajaraman K of RRK Advisory. Not at all, says Rajaraman. Why the ed-tech sector needs to explore capital sources beyond PE, VC, and institutional investors, After Adani stocks, Hindenburg may have crashed into Indias green hydrogen mission too. Besides this, the goal matters too. With a lean operation, Rajaraman swears he cannot survive without technology. Weve never recommended new fund offers (NFOs), sectoral and thematic funds. They have not just established themselves as thought leaders but managed to get more than 10,000 followers. Chadha tells us that in those days he used to get clients who invested as little as 3,000 through SIPs. . View MUTHUKRISHNAN L'S profile on LinkedIn, the world's largest professional community. Prior to this, he was worth a few million dollars. The opinions expressed and material provided are for general information, and should not be considered a solicitation for the purchase or sale of any security. Warren Buffett, Alexa von Tobel Charlie Munger. We make changes, only if it is extremely required. Roopa Venkatkrishnan, a Mumbai-based distributor, works mostly out of her car. He believes that to call SIPs a retail product is a misnomer wealthy clients need discipline in SIPs too. Khatri belongs to the community of individuals and institutions who bring financial products to your doorstep. He eventually made a lot of money. In addition to writing articles, I began tracking other blogs and started posting comments on other's blogs, with an auto web link to my own blog. I have over 1100 live SIPs and the average is over Rs.9000 per SIP. Does he also advice his clients to change their portfolios based on fund performance? 1 crore per month. That tells me a lot about his risk tolerance, he says. They found his inputs very useful and also encouraged him to share more. Muthukrishnan Financial Planner (CFP) Wise Wealth Advisors, . Do you see the difference? Apart from some of these attendees, hopefully, becoming our customers, they would start their relationship with us not only with a good understanding of what they can expect from engaging with a financial planner, but also quite a bit about the process of financial planning and investing. There is no guarantee though. D.Muthukrishnan | dmuthuk | Stock market Influencer | Company news, announcements, research and analysis - StockInForce D.Muthukrishnan @dmuthuk Amateur investor. As most BPOs work full strength during nighttime, Chadha used to leave his office at 3 pm, spend his afternoons and evenings searching for clients, and then reach GEs BPO office at about 9 pm. According to data by the Association of Mutual Funds of India (Amfi; the MF industrys trade body), there are about 75,000 distributors in the country, as on 31 March 2016. I started using Twitter before I became an IFA. Loreen Gilbert has received these recent industry awards: The Luminaries program shines a spotlight on how industry participants are producing results in thought leadership & education. Additionally, for the past 18 years, Khatris team has been sending 600 postcards every day, with mantras of investing written on them, in English and Marathi. I hold an MBA in Finance from IFMR (Institute for Financial Management and Research). Radical change in strategy drove 15x growth in last 5 years, D. Muthukrishnan, Wise Wealth Advisors, Chennai. Within the two-third equity, I may allocate two-third to large-caps and the rest to mid-caps, he explains. . He works mostly out of home. We encourage our clients to reflect on and articulate their vision, both personal and financial. , . Think of the number of times it could have been broken if I were mis-selling. . Clients liked my articles and some suggested that I start a blog to get wider circulation. In 2014, I started posting my favourite quotes to test the waters. Ashish has a team of 14 people with him to help keep in touch with clients. Are global firms taking Indian regulators for a ride? D Muthukrishnan of Wise Wealth Advisors swears by what he calls positive brainwashing to help his clients avoid bad decisions. Within a few weeks, I got a lot of active followers that like and comment on my pictures and videos that I tweet. Once, he says, a young couple came to his office to hire him as their financial planner. Khatri decided to toil. He doesnt offer SIPs as one of the options to his clients; it is the only option. I frankly don't know how regulations will pan out in the coming years on revenue models. #Bitcoin In 2013-14, 2014-15 and 2015-16, close to 6,400, 6,000 and 8,200 new distributors (individuals) have got the licence to sell. But there are many more gems one of them is D.Muthukrishnan. He came forward and said Certified Retirement Counselor (CRC) conferred by InFRE. Apart from the above, he also holds Post Graduate Degrees in Commerce & Corporate Secretaryship. This is a subscriber only feature Subscribe Now to get daily updates on WhatsApp. I would rather stay focussed on continuing to serve my existing clients, keep acquiring more clients and keep adding to my AuM. I started getting 4-5 hits a day. If someone has a lot of EMIs or revolving credit, I ask them to go back and get their finances in order first, he says. Engineer, Full time FNO Trader since Dec. 2017.. Views only for learning. Financial success is a roller-coaster ride and not a linear path.. D Muthukrishnan is a Chennai-based certified financial planner (CFP). At WealthWise Financial Services we navigate economic and market risks through a tactical investment philosophy and construction of core and satellite portfolios. The couple never came back. I said, let big business come to me; I will spend time in chasing small business," says Chadha. The typical retail investor rushes into equity funds in bull markets and abandons them when the tide turns. His investing philosophy is very well known to people and he has more than 247 K followers on Twitter. At WealthWise Financial, we start with your goals in mind. When you recommend to your clients what you yourself do, it works. Generally, advisors tell investors that they can create alpha by selecting the best funds for them. In February 2016, he crossed the figure of 10,000 SIPs that he manages all over India; one of the highest number of SIPs in the country. That means not going after young techies, but instead focusing on successful professionals, traders, SMEs - people who don't have the time and inclination to follow a DIY strategy and who are looking for sensible advice. We would continue to be less active. I use every possible medium of communication to positively reinforce the need to be long-term, says Muthu. Hence, apart from mutual funds, I post tweets on personal finance, Sanskrit and Vedanta. , . 3 D. Muthukrishnan @dmuthuk. Some distributors, like Muthukrishnan, are choosy about their clients. Nor does he take on clients who lack discipline. He has also been photographed. (Your legal guide on estate planning, inheritance, will and more.). , . In contrast to many advisors in the market, Rajaraman focuses more on asset allocation than on product advice. I ensured that I had good quality content on my blog, and I regularly post 3-4 articles per month. I have purposely stayed away from having my own website and putting my clients portfolios there because I dont want them to track their portfolios everyday," he explains. Muthukrishnan says he spends much of his time counselling his clients at the beginning of their relationship so that they understand the merits of SIPs and a buy-and-hold strategy. . It has been an absolute pleasure for many of us to read and reflect on the financial nuggets shared by the prolific Mr. Muthukrishnan. I insisted that they visit me in my office for a personal financial counselling session, and that I would charge them Rs.1000 for the initial consultation, after which there will be no further charges. Debt to Equity funds | D Muthukrishnan is the founder of Wise Wealth Advisors and a certified financial planner (CFP) in Chennai. D. Muthukrishnan. So long as we add value to our clients on the behavioural aspects, we will always remain relevant to them. (Check out wisewealthadvisors.com). Vasudevan Muthukrishnan, age 50s, lives in Los Angeles, CA. The story behind how these two IFAs came to rule the world of tweets. There are fantastic marketing and customer engagement lessons we can pick up from Muthukrishnan's story, which we hope will inspire many more IFAs to rethink the way they currently do business, and get onto a high growth path that Muthukrishnan has so ably done. . He has been periodically contributing articles and has given interviews inGokulam Kadhir,a Dina Thanthi Group Publication. 1Which income tax regime professional under presumptive taxation scheme should choose? Save my name, email, and website in this browser for the next time I comment. I keep it strictly for socializing. His objective is to help as many people as possible to become financially independent so that their quality of life improves greatly. Not here to sell anything. He is aCertified Financial PlannerCM(CFPCM)and Personal Financial Advisor. 2021, WealthWise Financial Services | All Rights Reserved, Retirement Planning Guide eBook for Business Owners, Money Article: A Political Battle Over ESG Investing Is Heating Up. Experts say that getting the small investor to invest is a tough job. If someone asks me a mutual fund query, I encourage him or her to become my client first. People liked my comments and clicked on my link, thus boosting traffic to my blog. As long as clients need you, there will always be a revenue model that can be worked out. I promise that neither we would chase performance nor allow you to do so. Chadha, from across his large desk in the basement of his ground floor bungalow in Gurgaon, shows us some of the text messages on his phone that he had sent to his investors, as early as in November 2014, advising them to book profits in equity markets and go on a vacation. Muthukrishnan said he counselled them for over two hours asking them to first reduce their debt substantially and then come back to him to move ahead with investments. . Clients who miss payments are immediately chided to stick with their plan. Dont miss out on ET Prime stories! I hope to cross the Rs.100 cr AuM mark in the coming 2 months, based on commitments already on hand and my SIP book. , . We believe that hard-working Americans have the right to pursue financial security by legally reducing their income and estate tax obligations. Everyone has a vision of a personal legacy. In 2008, you would have moved to Sundaram Select Focus. We now have more than 300,000 hits in our blog and is likely to cross half a million by end of this year. So is there merit in distributors going after the small fish? By interacting with various people, I have increased my visibility. Also at an early age, hopefully," says Shyam. In the MF parlance, a retail customer is an individual whose investment and portfolio value is less than 5 lakh. As you take your seat, you cannot miss the barrage of neatly and simply prepared banners trying to convince you of the merit of systematic investment plans (SIP) and the power of compounding. Experience Your Economic Times Newspaper, The Digital Way! I agree that direct plans are a challenge, and that this challenge will only get bigger with the passage of time. As a business owner, you are looking after the best interests of your company and employees; you also need to look for yourself, We know that as an executive you have an array of complex benefit plans available to you, We are passionate about helping women understand and take control of their finances. One area where he scores is on providing qualitative advice and not selecting funds. His investments, which Venkatkrishnan has been managing, is now worth 27 lakh, she says with a wide smile. I look at financial goals and risk tolerance rather than age. With new investors he has this handy thumb rule. Brainy smart activity gives decent returns. How does he approach asset allocation? The masseur agreed and started an SIP of 1,000. . Though he was getting paid well, various factors including the odd working hours, continuous travel, and stringent timelines started to take a toll on health. We help our clients pursue their passions by taking the worry, fear, and concern out of wealth management and financial planning. Ashish startedout as a financial distributor in 2004 and now has over 3,500 families doingover6,000 SIPs through his firm. Pro Investing by Aditya Birla Sun Life Mutual Fund, Canara Robeco Equity Hybrid Fund Direct-Growth, Know your mutual fund adviser: Here's how you can judge a distributor or adviser, (Disclaimer: The opinions expressed in this column are that of the writer. Would suggest subscribing to Mutual Fund Insight. Important lesson to learn from this An advisors value comes not only from what he does but more so from what all he does not do, Nice article. The investors who signed up for SIPs in 2006-07 have managed a 17-20 per cent CAGR and are now votaries of long-term investing. Heres What It Could Mean for Your 401(k). I usually convince them to sell half the intended amount. These models work if you either start off with a ready set of clients (like Venkatkrishnan did, thanks to her previous jobs as relationship managers) or if you start with close friends and families and dont wish to go beyond a point, like Muthukrishnan. Passionate about personal finance, investments and financial independence. In the next 5 years (Apr 2010 - Mar 2015), my AuM grew to Rs.95 crores and my SIP book has now crossed Rs. . Followers: 479,876 The LPL registered representatives associated with this site may only discuss and/or transact securities with residents to the following states: Arizona (AZ), California (CA), Colorado (CO), Delaware (DE), District of Columbia (DC), Idaho (ID), Illinois (IL), Indiana (IN), Louisiana (LA), Massachusetts (MA), Minnesota (MN), Montana (MT), Nevada (NV), New Hampshire (NH), New Jersey (NJ), New Mexico (NM), New York (NY), North Carolina (NC), Ohio (OH), Oregon (OR), Puerto Rico (PR), Texas (TX), Utah (UT), Virginia (VA), and Washington (WA). Muthu and his colleague Parthasarathy also meticulously track the 1,100-odd SIP accounts every month, to ensure that the cheques are going out like clockwork. I was reading the current issue of Mutual Fund Insight. When will they need this money? Ninety nine per cent of Rajaramans clients, mostly NRIs, give him their entire financial profile to work with their financial goals, cash flows, spending habits. There's an extremely popular Twitter handle called @dmuthuk, a financial planner named D. Muthukrishnan. In Navi Mumbai, we covered the adjoining areas of Vashi, Kopar Khairane, Airoli, Sanpada, Juinagar and Nerul," he says. We dont get paid for activity, just for being right. If a goal is coming up within the next five years, he keeps off equities. If you dont automatetheir savings, investing becomes impossible. If a patient comes to a doctor, whether it is Ambani or the man on the street, his diagnosis has to be the same. Thanks for sharing this type of articles sir, Very informative and apt. That kindled his interest to take up a career as a personal financial advisor. The firm offers financial planning and consulting and investment management to individuals, including high net worth individuals, as well as to pension and profit-sharing plans . How will it impact insurance industry. However, I did not stop tweeting. With his many innate interests in investing and personal finance, he used to give financial pieces of advice to many colleagues. However, as equity markets have been up again since 2013, more distributors are coming into the fold. But fund selection is not as important as it is made out to be. Given that his advice is simple, will he lose out to direct plans? What was his most memorable success? The credit for my successful Twitter account goes to https://wizugo.com/. A radical change in marketing strategy in 2010, led to an incredible 15x growth in his business over the last 5 years, and has now catapulted Muthukrishnan into the big league of IFAs. But how can an advisor change this behaviour and ensure that clients make money? This means, Rs.1 lakh invested 10 years ago is now worth Rs.3.35 lakhs. , . Does he use the 100-minus-age rule? Initially, I did not have many followers. . Looking forward to have more Such. See the complete profile on LinkedIn and discover MUTHUKRISHNAN'S connections and jobs at similar companies. Mint Money looks at how a change in financial regulations is impacting MF distributors. The Forbes ranking of Americas Top Women Wealth Advisors, developed by SHOOK Research, is based on an algorithm of qualitative and quantitative data, rating thousands of wealth advisors with a minimum of seven years of experience and weighing factors like revenue trends, assets under management, compliance records, industry experience and best practices learned through telephone and in-person interviews. Muthukrishnan cautioned: "Wealth is difficult to build and easy to lose." . I began in 2007 like most IFAs do. This was a proud moment for me. We have migrated to a new commenting platform. Let us assume you instead stayed invested with Reliance NRI Equity for the last 10+ years. I got in to Twitter 18 months ago and now have around 2000 followers. He also holds a MBA in Finance from IFMR ( Institute for Financial Management and Research). But we need to remind investors of the purpose of their savings. But in my experience, it is N that is the most important the time over which you invested. I cannot risk my reputation," he says. You are just one step away from creating your watchlist! document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); & I MyWealth.gr 2021
Let us assume you believed in chasing performance and investing every year in the previous year leader (the best fund in large cap category). If you are already a registered user of TheHindu Businessline and logged in, you may continue to engage with our articles. Please abide by our community guidelines for posting your comments. Warren Buffett, Alexa von Tobel Charlie Munger. I have clients with SIPs from a few hundred rupees to a few lakh a month, he says. Venkatkrishnan masseur client, by the way, now lives in a 332-sq. Not always; some also nudge their investors to spend money. . He says. His investment strategy is influenced by Prof. Sanjay Bakshi (his writings on quality), Terry Smith, and Nick Train. Few would believe that this is the same IFA who in 2010, was struggling with an AuM of Rs. The 1000 rupee fee was never designed as a major income stream - it was a way to demonstrate seriousness and professionalism in our interactions. The Five Star Award based on 10 objective criteria associated with providing quality services to clients such as credentials, experience, and assets under management among other factors. Views are personal and are not recommendations. The professionals associated with this site are Registered Representatives with and Securities and Advisory services offered through LPL Financial. D.Muthukrishnan of Wise Wealth Advisors, Chennai. When it comes to wealth management, we understand that every client is unique, each with their own set of aspirations and expectations.